What Is PPC Ad [ Google Ads ]

PPC ads stand for “Pay per Click” ads where you will be charged on clicks on the ad. PPC ads( paid search) are also called Google ads. 

PPC Ad or Google Ad is used to get the result instantly which is not possible through SEO. 

Here, we pay to google when someone searches a term (called keyword) on the google search engine, finds our ads and clicks on them. This ad is used to keep the competitors on back foot for some time.\

Google ads are the most profitable ads for a business because here, you show your ads to those who are actually searching for your products/services.

We, the Polysol Infotech Pvt Ltd is the best PPC ads service provider in Jaipur. 

We have a team of Google ads experts which has deep knowledge of  how to write an effective ad copy to attract the targeted audience.

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The processes that we follow while creating a PPC ad for your products/services are:

  • Know your product : First of all, we get the complete detail of your products/services to prefer which ad is best for you, either text ad or display ad.
  • Find the best keyword : Choosing a random keyword for an ad is totally a waste of money. You will get clicks on the ad but won’t get preferred customers. So, we select the best keywords which brings the targeted visitors to your ad.
  • Write Ad Copies : Ad copy is an important part of an ad. Although we select the best keywords, if the ad copies are not attractive, we won’t get the results we wanted to. An ad copy must contain good keywords, call to action and description to produce a willingful result.
  • Set the bidding and budget : Then we set the bid (how much cost you want to pay for a click) and budget. Set a random bid or budget is again a waste of money. So, we research what others are paying for a click.
  • Analyse and Optimize : After running the ad for sometime, we analyse how our ads are performing, whether we are getting good results or not. If not then we optimize the ad copies for better outcomes
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Which type of Google Ad suits your Business?

It generally happens that people couldn’t decide which google ads they should prefer to launch. Being in a dilemma, they start running ads that don’t produce good results. But, as stated above that to launch an ad is easy but to bring good results from that campaign is tough. 

So, we first analyse your products, know your target audience and then we decide which type of google ads suits your business.

Example#1 – If your product is new to the market and people are unaware about it, then launching a shopping ad is just a stupidity and nothing else. You should focus on brand awareness campaigns there like Display ads, Traffic ads, etc.

Example#2 – If you’ve variety of ecommerce products then you should go with shopping ads  rather than search ads or display ads.

Example#3 – If you’ve a service to sell, just go ahead with the text(search)ads and display ads rather than shopping ads.

And we know it better than others. Because we have the best team, best strategy, best plan and above all technique and tactics to bring quality and cost effective leads.

[According to a fact]…

“A well-experienced team can build a great company” and that team we have. We have a Google ad expert having experience of more than 3 years. 

We have an ad copywriter who knows what word or phrase will be good for the ad.

Polysol Infotech Pvt Ltd is one of the best Google Ad service provider companies in Jaipur because we understand your needs and we deliver you the utmost results you want.

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