Welcome to Polysol Infotech Pvt. Ltd.
Best Digital Marketing Company in JaipurBest Digital Marketing Company in JaipurBest Digital Marketing Company in Jaipur
(Mon - Sat)
info@polysolinfotech.com
Jaipur, Rajasthan 302017
Best Digital Marketing Company in JaipurBest Digital Marketing Company in JaipurBest Digital Marketing Company in Jaipur

Email Marketing Services

  • Home
  • Email Marketing Services

Email Marketing Services in Jaipur- Polysol Infotech

Email marketing services in Jaipur is a way to reach your target clients directly and build trust among the existing ones, it can help you in all the right senses. Email marketing involves sending bulk messages to the target audience via emails for commercial purpose. This is one of the best ways to increase your customer base by reaching them directly, personally.

It helps in enhancing merchant-customer relationships, developing loyalty, leading business consistency, and encouraging new purchase. These emails are used to advertise, share updates, new launches, request business and increase sales. It has become a popular tool of marketing as it facilitates and encourages one to take action.

Email marketing is a powerful channel used for the purpose of marketing; it comes under digital as well as direct marketing. Under this type of marketing, emails are used for promoting the products and services of a business. Our email marketing company in Jaipur excels in providing high-quality email marketing services to our clients with the help of our expert team members.

It acts as a great way to make the customers aware regarding the new offers by adding these to the automation efforts of marketing. If you allow, it can play an important role in the marketing strategy of the company and assist in lead generation, building relationships, retaining customers, creating brand awareness and keeping the clients engaged via purchases.

What is Email Marketing Strategy and Tips for Successful Campaigns?

An email marketing strategy may be defined as a set of procedures that are identified to be applied by the marketer. When applied in the right manner, it helps in achieving the required goals via email advertising. This plan of action is known for providing the business with a direct channel of communication with potential clients.

Tips for Successful Campaigns

Have you been looking for some expert tips to carry out a successful email marketing campaign? Well, you have landed at the right place!

Begin with an Objective

Your objective must be clear regarding what you are willing to achieve; you must have a fine understanding of what you are looking for. This will help you in working towards reaching it without any confusion and will facilitate swift completion of the strategy.

Mostly, people think that focusing on creating an attractive subject can help in landing new clients. However, this trick may turn out to be successful only when the content and the subject matches. If the content and the subject do not match, it will not only create a negative image in people but force them to unsubscribe your emails, crashing away all the future possibilities.

The right way is to understand and stick with the objective throughout the process for best results. No matter how you draft an email, every little aspect of it must be of value to the customer and in sync with the objective.

Subject Line Must Be Crystal Clear

Every time we receive an email, the first thing we read is the subject as it gives us the idea regarding what the email is all about. Here, when we talk about email marketing services, it should be ensured that the subject is crystal clear and states exactly why it has been shared.

Conciseness Is the Key

People usually skip email when they find them long, therefore it is best to keep the mails concise and to the point. For example, if your email is about a discount offer then mentioning this straight away in a single line itself will serve the purpose.

If the user is interested in this discount offer then he/she will surely go through the details and avail the benefit.

Maintaining a Clean List

It is best to maintain and keep a clean list as it helps in saving a lot of time and brings clarity. This comprises of targeting the required segments and taking out sufficient time to track them. Adding these field in the email marketing and then keeping a proper track of these in an e-commerce software is a smart way of handling it.

Do not send it to everyone on the list thinking that they might be interested in your product. The best way is to send it to the people who have purchased your product in the past or have looked for it.

A/B Test

When you think of marketing, it is obvious that you wish to cover a massive audience. It is best that before you send the created email to everyone, you send it to a bunch of people. You may further check the metrics to find out how it works and if a change in subject line affects it.

A/B testing in email marketing services refers to the process in which one variation of the ongoing campaign is being sent to the subset of subscribers while a different variation is sent to another subset of subscribers. This is done to find out which of the campaign variations generate best results.

A/B testing may vary in complexity while simple A/B test may comprise multiple subject line dispatch for finding out which one generate opens in larger number. In case of more advanced A/B testing, increased testing of entirely different email templates is done to see which generates maximum click-throughs against each other.

A Beginner's Guide to Successful Email Marketing Services –

Email marketing services in Jaipur have proved to be one of the successful ways of directly reaching the audience and earning loyal customers. It is a highly effective way to connect with the audience and engage them, turning them into long-term and consistent clients.

Are you someone who has been struggling with the concept of applying email marketing strategies? Have you been wondering, how it will work out in a successful manner? Well, here is a beginner’s guide that will help you out in carrying an email marketing plan successfully.

Why Choose Email Marketing Services?

Let’s first read about why email marketing is important before getting further. Even amidst increase in the use of social media and spam emails, email marketing has effectively and successfully made its mark.

The main reasons behind why it is important for you to make email marketing services a priority are as follows. It is the one of the best communication channels as 99% of the email users check their emails on daily basis.

It is a secure method as no one can take away your email list unlike your social media account which can get suspended or deleted at any time. It has been observed that people who bought products marketed by email were likely to spend much more as compared to others.

Getting Started with Email Marketing

Have you been wondering how to begin with email marketing? Well, email marketing comprises of numerous moving pieces but this does not mean that it is a complicated process. Here are the steps that will help you out with it.

To begin with email marketing services in Jaipur, you are required to have a list of email addresses. The first step is to start preparing the list which comprise of potential customers and people who might be interested in your products and services. There is no use of sending emails to people who have nothing to do with your products and services.

The next step is to add an email service provider or ESP as it helps in segmenting the audience, organizing list and further distributing email campaigns. It may also be used for tracking the results to make possible improvements in future campaigns.

To grow the email list, people mostly build an opt-in form and expect people to sign up for it. However, this strategy does not work well, what you need here is a lead magnet. A lead magnet or an opt-in bribe is a technique in which people are provided something for free in exchange for an email address.

This technique is highly effective and helps in expanding the email list at minimal or no cost. All you need is a self-created video or PDF that might interest people to visit and share their email ids. Popular lead magnets include ebooks, webinars, coupons, quizzes, or free samples.

One of the most important factors that you need to keep in mind is to avoid your emails from hitting the receiver’s spam folder. For this, you need to ensure that the recipients have opted-in to receive emails. The emails must be sent from a good IP address which is unique and through verified domains.

Keep removing the inactive subscribers to keep your list fresh and productive. It is important that the subscribers are active or else all your efforts will go in vain. Timing also plays a significant role and therefore, emails must be properly timed in order to increase the conversion rate.

The subject line used in the email has a huge effect on the reader and keeps them engaged therefore a subject line must be outstanding. It must make the receiver curious about the content and must be in a language that the user understands easily.

What Is One of the Benefits of Using Templates for Your Email Marketing Campaigns?

One of the benefits of using templates for email marketing campaigns is that they can be reused. An email template is an HTML file that may be used for building various email campaigns. A template that allows copying and pasting of content straight away in the file may be considered as a good template.

It allows us to render on the mobile, desktop and other email service providers. The same template may be used repeatedly for numerous campaigns with unique content each time. This is all about a basic email template, if you wish to try something better then you may opt for a live email template as well.  

Helps in Saving Time

Using an email template helps in saving time as normally the time spent is up to two hours for each campaign when it comes to designing and content. However, when it comes to complex campaigns that need testing as well as approval from numerous sources, it may get even more time-consuming. 

Email templates allow the plugging of content in the existing template thereby helping us save the designing time of new templates. The time saved may be further used in the creation of appropriate and useful content.

Facilitating Consistency

It has been observed that the presence of consistency in branding provides an awesome overall experience to the subscribers.  Additionally, it also provides a reason for engagement to the subscribers. Email templates allow building a brand comprising of colors, design, and logo in the template itself.

Provides Personalized Experiences

Another observation is that personalization increases the success rate of email marketing campaigns. Even though you might be reusing a template, the addition of content can help you turn it into a personalized version.

What Are the Types of Email Marketing?

There are various types of email marketing services that can help you achieve different business goals. These types comprise of welcome emails, seasonal emails, newsletter emails, lead generating emails, dedicated emails, transactional emails, sponsorship emails, review request emails, and standard promotional emails.

Email Marketing Tools – How Do They Work?

Email marketing tools are the tools that are used by marketers for testing, sending, creating, reporting, and optimizing email campaigns. Email service provider or ESP is the most common email marketing tool. This tool enables the business to create an automated journey, create engaging emails, and delivering personalized messages to the customers.

An email service provider is often integrated with the key technologies that are required by the business. They allow delivery of right message at the right time to the selected subscribers, thus helping in building and strengthening relationships. An ESP must be chosen carefully and in a way such that the features offered by them are in sync with your business goals.

How To Get Started with Email Marketing & Make Money? 

It has already been discussed before how you can begin with email marketing. The first thing you need is a list of email addresses of people who might be interested in what you have to offer. Following this you need to opt for appropriate email marketing tools that you can help you achieve your marketing goals.

Email marketing is one of the best ways to make money as it offers highest conversion rates as a marketing channel. As compared to the social media marketing, email marketing is much more effective. Here are some of the effective ways to make money via email marketing.

Selling Products and Services

Have you been looking for a smart way to increase your products and services sale? Well, email marketing services may be used for selling your products and services. All you are required to do is create an engaging email regarding your offerings and starting sharing it to your email list.

To make money via email marketing, you need not necessarily have your own products or services. You may even sell off the products and services of someone else’s business by acting as an affiliate. Here, you will get commission for the business generated by you, isn’t that great?

Upselling

Upselling is yet another smart way of making money, all you are required to do is offer additional services or products at the time of transaction. This is a great way to increase sales and generate revenue. Our email marketing company in Jaipur offers the best email marketing services to clients comprising of all these ways that assist in making money.

Selling Related Products

When a person purchases a product or service, it gives us an insight regarding his/her interest. This information is of great importance and can help in generating huge profits via increased sales when used in a right manner.

Once you are aware of their purchase, you may share related goods and services that might interest them. The information provided to them may encourage them to buy some more goods of their choice making them as well as us happy!

Repeat Purchases

In the present times when everyone is busy struggling through their hectic schedules, a friendly reminder would only make things easy for them. If a customer has purchased your goods or services once, it is a possibility that they might want to buy it again. Sending reminder emails regarding repeat purchase can help the client by making it easier for them to order again.

Cart Abandonment Reminder

There might be times when customers are so busy that they just add things to the cart but don’t buy them right away. There arises a possibility that they even forget about purchasing it over time due to their hectic schedules. This is where email marketing steps in; all you need to do is sent them a reminder regarding the products that they are required to purchase.  

Sometimes, all a customer needs is a reminder regarding the products lying in the cart to be purchased. Once they get a reminder email, they might order it right away or find out time to do it sooner. In both the cases, your sales and income are likely to go up.

286 + Successfully

Developed Projects

150 + Unique

Ideas Submitted

260 + Feedback

Satisfied Customers

3,200 Likes

In Social Media

Frequently Asked Questions (FAQs)- Email Marketing

Email marketing is a powerful channel used for the purpose of marketing; it comes under digital as well as direct marketing. Under this type of marketing, emails are used for promoting the products and services of a business. 

Email marketing services involve sending bulk messages to the target audience via emails for commercial purpose. This is one of the best ways to increase your customer base by reaching them directly, personally.

It helps in enhancing merchant-customer relationships, developing loyalty, leading business consistency, and encouraging new purchase. These emails are used to advertise, share updates, new launches, request business and increase sales.

A/B testing in email marketing services refers to the process in which one variation of the ongoing campaign is being sent to the subset of subscribers while a different variation is sent to another subset of subscribers. This is done to find out which of the campaign variations generate best results.

A/B testing may vary in complexity while simple A/B test may comprise multiple subject line dispatch for finding out which one generate opens in larger number. In case of more advanced A/B testing, increased testing of entirely different email templates is done to see which generates maximum click-throughs against each other.

The usage of videos in social media and email marketing are a highly effective way to engage and grow audience. Additionally, it helps in lowering the cost of content development and providing sales guarantee of products and services. Our experts understand this fact and practice it making our company the best email marketing company in Jaipur.

Well, the right answer is a way to collect people’s email addresses. This is because without a list of email address, you won’t be able to start an email marketing services in Jaipur. To begin this, you will need a list of people who might be interested in your products and services.

The most common feature of email marketing services is that it allows the users to unsubscribe from emails. Mostly, marketing emails comprise of a link which provides the users with an option to opt out. If the receiver is not interested in receiving such an email, he/she may go for this option.

polysol infotech Pvt. Ltd.

At vero eos et accusamus et iusto odio digni goikussimos ducimus.

Malviya Nagar, Jaipur
(Mon - Sun)
(10am - 06pm)
Call Now Button